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Are you looking to start an esports team? In this final article of a two part series on esports and law for Asia Law Network by video games and entertainment lawyer, Adrian Kwong, we look at things from the perspective of someone on the business side, such as a team owner or manager:
In the first article, I touched on various things an esports player should look out for when reviewing a player contract. These included being clear as to contract obligations and expectations, player employment status, compensation, behaviour, the ownership of intellectual property, and rights of termination.
This second article looks at five legal areas for a team to bear in mind.
Overall, as you draft your team contracts, do consider whether your terms are not just (a) clear enough to legally rely on, but also (b) fair, in that they are in line with “market practice” or “industry standards” (whatever those might be in the still-evolving industry). After all, you don’t want your contract being described as an “embarrassing slavery of a contract” or “utterly vile and atrocious”?
You don’t want players tempted to break match-fixing rules for sums as small as USD 900, citing poor team compensation, as was seen in one SE Asian case.
And of course, not having valid contracts, not paying players (and reporting that you have done both) could definitely be a team issue; a team in North America was actually banned in 2016 for this.
2. Managing a team
When it comes to running a team, the actions of individual players may get you and the team in legal trouble. For example, bribery, cheating, fraud, or drug use could lead to corporate and criminal liability.
3. Intangible property management
As you grow your team, are you also building up a reputation and your own brand? Do you make money off merchandising or licencing them?
Don’t risk losing control of your intangible assets or value. Consider making sure that your team name, logos, and other potentially valuable intellectual property required are legally cleared for use and protected, including by applying for appropriate registration. Do also consider providing that your players, managers and employees have appropriate written assignments of IP to the team. Lastly, be ready to police the serious misuse of your brand, or theft of company property or information.
4. Partner revenue deals
As the esports industry grows, ever-more revenue-generation options are opening up for your team’s business. We see the sometimes-headline-grabbing prize winnings (as may be shared with your players), but teams today are definitely also earning off sponsorship and advertising deals, merchandising, live event and venue ticket sales, publisher partnerships, and last but not least, broadcast and media rights licencing.
Given the relatively new and still fragmented (multiple games, developers, and channels) state of the market, we understand that there is still relatively little industry consistency on business deal terms or structures.
As such, do not assume that the first contract you see is the “only way this is done”, and don’t be afraid to negotiate the contract if you feel something doesn’t work for you and your business (and have a lawyer help redraft the language to what you think is more accurate or reasonable).
5. Governance and regulation
Last, on a very high level, what rules regulate your team’s eco-system?
As we know, the industry is still developing. In particular, there is no universal alignment of rules and league regulations. Instead these are heavily influenced by the individual game developers for their own leagues.
Remember, as the developer and owner of the game and the intellectual property, developers can change their own rules pretty much any time they want – including who can take part in any given tournament that they operate. As such, do read the specific tournament and developer rules and keep up-to-date on anything that could have a material impact on your team (and make sure the players know the ones that can get them disqualified!).
Having said all that, with esports recently making it as a medal sport into the 2022 Asian Games, and 2019 South-East Asian games, likely using multiple games (eg 2-2-2 for console, PC and mobile) across multiple developers/ecosystems, it will be interesting to see if there is greater alignment of rules and governance (eg ethics, cheating, and adjudication). We are certainly keeping an eye open for anything coming from Singapore’s new national esports association, the Singapore ESports Association, as well as any moves from the Asian Electronic Sports Federation (AESF) as the sole competent authority in Asia recognized by the Olympic Council of Asia.
Esports is a topical and exciting area right now, and attention can only grow with its recognition as a medal sport for the Asian and SEA Games. With that growth comes many possibilities for increased business. As with any relatively undeveloped area, though, one can also encounter the potential for legal uncertainty or even disputes. Hopefully, some awareness of the legal risks – and a little legal counsel – can perhaps help you prevent and manage issues and focus on maximising your esports business.
Do contact us if you have any questions or comments.
 https://cybersport.com/post/indian-asian-games-terrible-esports-contract and https://twitter.com/OfficialBleh/status/1004430804913541120
 League of Legends (LoL) World Championship final in Beijing, 60 million watched the final via live stream: https://www.businesstimes.com.sg/brunch/game-on-esports-levels-up